As the 2024 crypto bull market was highly predicted to happen, my idea was to prepare some elegant crypto-themed commercial that features also an eventual physical product such as a credit card. This project wants to highlight a physical product that belongs to the hyper-digital crypto world and merges the boundaries between crypto and fiat currencies, creating a card that allows both crypto and fiat to be used.
I created a card that would reflect my style while blending the physical product with a 3D commercial that represents Binance’s branding style. As this is a personal project / case study, I went a bit beyond the current 3D Binance’ style, trying to evolve it on a deeper level.
I created a card that would reflect my style while blending the physical product with a 3D commercial that represents Binance’s branding style. As this is a personal project / case study, I went a bit beyond the current 3D Binance’ style, trying to evolve it on a deeper level.
Disclaimer: this video is for mere personal design exploration purpose. None of these images are used for commercial reasons.
2D Animations were necessary to contextualize the 3D animations. Here, I also followed the official Binance's type animation style. As for the font, since Binance uses a custom proprietary font which is not accessible to the public, I chose a font that would look quite similar to theirs, which is the IBM Plex Sans.
To create brand consistency, I decided some concepts that would express crypto/fiat transactions and I created some icons based on Binance iconic style. These were made in Illustrator and then adapted in Cinema 4D.
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THANKS FOR WATCHING!
If you want to hire me for a similar project, send me an email: info.sergartz@gmail.com
